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Thomson Snell & Passmore advise on partnership of leaders in ballroom dance market

Firm name(s)Thomson Snell & Passmore
Deal typeAcquisition
Industry sectorSport

Leading South East Law firm, Thomson Snell & Passmore, has advised Chrisanne Clover on its partnership with Karen Hardy Dance Studios, strengthening its position in the world of professional ballroom dance services.

The new partners issued a joint statement to announce their new partnership to the market:

“We are thrilled to announce that from the 14th February 2019, and after months of discussions we have agreed a formal partnership with the Award-Winning Karen Hardy Dance Studios. Based in London’s prestigious Thames waterfront in the Chelsea/Fulham district, the studio has over the past 10 years set the standard for luxury dance studios across the globe.

It is without saying that this new partnership will provide many opportunities to further position Chrisanne Clover and Karen Hardy Dance Studios as leaders in the Ballroom Dancing Market, benefiting both businesses.

Studios clients will now be able to access the luxury products and design expertise of Chrisanne Clover to enhance their dance experience, and the brand will gain valuable understanding of dancer’s needs. 

“This new brand partnership with Karen Hardy Dance Studios will enable us to get closer to customers, better understand their needs and generally provide some better products and services to dancers around the world.” Ronnie Li – Chrisanne Clover

“When I set up Karen Hardy Dance Studios, 10 years ago, I had a clear vision of offering dancers more than just a dance studio… an experience! Partnering with Chrisanne Clover, the leading brand in Ballroom Dancing, will enable us to give our members access to the best Couture, Dancewear and Components in the world.” Karen Hardy – Karen Hardy Dance Studios

Completing this agreement on Valentine’s day was very fitting as we look forward to work closely with Karen Hardy and the team at Karen Hardy Dance Studios to start planning future activities together.”

The transaction team at Thomson Snell & Passmore was led by Partner and Head of Corporate, Joanne Gallagher, in conjunction with Senior Associate, Faye Cook. Commercial Property Solicitor, Nicole Priestley, advised on the property elements of the deal.

Joanne Gallagher and Faye Cook said: “We are absolutely delighted to have acted on this transaction which significantly bolsters both parties position in the global ballroom dancing market. We wish all parties all the best for the future in their new partnership.”

Adviser(s)Thomson Snell & Passmore
Completion date22nd March 2019
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