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Professional Services Marketing handbook

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Clive Stevens, Kreston Reeves’ Executive Chairman, was invited to contribute to the newly launched Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion by Editors Nigel Clark and Charles Nixon and the Professional Services Marketing Group (PSMG) – and published by Kogan Page.

 

The handbook uses ideas, case studies and experience from leading firms across the professions in both the UK and internationally. Through focusing on the five key themes of growth, understanding, connecting, relationships and management, it also shows how the marketing and business development professional can develop their role into that of a ‘client champion’ – the voice of the client -  to both shape and deliver a firm's client solution and experience.

 

It includes contributions from some of the industry’s leading practitioners and experts and aims to help marketing and business development professionals, sales specialists, and a firm’s technical practitioners play a fuller role in the future success of their firms.

 

Clive Stevens contributed to the growth section of the book and was the author of chapter 3, Developing International Networks. Speaking after the launch, Clive said; “I was delighted to be invited to contribute to the handbook. The book provides some great insights and case studies from industry leaders and really is a valuable read.

 

Our principle core value at Kreston Reeves is quality client relationships and service and as such we always strive to provide a service that meets and exceeds the requirements of our clients”. 

 

The book launch for the Professional Services Marketing Handbook took place on 29 April 2015 at the offices of law firm White & Case in the City of London. This event saw Professional Service firms from across London and the South East gather to mark the occasion.    

 

To read more about this handbook, or to purchase a copy, please follow this link; http://www.koganpage.com/product/professional-services-marketing-handbook-9780749473464

 




Author:Kreston Reeves

Source:http://www.krestonreeves.com/